About Traction

Short answer: no. And yes. We stay close to delivery rather than sitting on the sidelines producing reports. Traction has the capacity and experience to work with large food businesses and complex, multi-tier supply chains. We understand how decisions made in the boardroom land with farmers, suppliers and operational teams. We are comfortable working alongside existing third-party providers, including consultants, auditors, technical specialists and tech partners. We connect the dots and keep things moving. While we have deep experience in animal protein supply chains, including beef, lamb, dairy, poultry and eggs, our work is not limited to that. We also work across a wide range of food and farming supply chains, including produce, top fruit, vegetables and cereals. These are examples, not limits. The same challenges of scale, coordination and delivery apply.

Working with Traction feels less like bringing in a consultant and more like adding a trusted member to your team. We are hands-on and close to the work. In the room with teams. Engaging suppliers. Helping unblock issues and maintain momentum across multiple stakeholders. Our role is to create flow. Clear focus. Fewer bottlenecks. Decisions made and acted on. Over time, we operate as a genuine extension of the business, building trust and coaching people across the supply chain to achieve win–win outcomes. Every project is led by a senior Traction lead. Today, that is Chris, supported by a trusted network where specialist input is needed. As Traction grows, that same level of leadership will be carried by people of equal calibre and experience. The result is continuity, accountability and depth, without losing pace or grip.

We respect existing relationships and never undermine internal teams. Trust is earned by being practical, fair and straight. We know when to lead and when to step back, allowing internal leaders to demonstrate their own capability. We read the room carefully, make timely inputs, and ensure the important points are discussed, even when uncomfortable. Confidentiality underpins everything. NDAs are agreed at the outset of projects, and sensitive information is handled with discretion throughout.

Traction works best with organisations that want to move from intent to action. Our strongest client relationships are with businesses operating in complex supply chains, with real ambition but stretched internal capacity. They value straight talking, long-term thinking and strong relationships with farmers and suppliers. They care about resilience, not short-term fixes, and they recognise the pressures people are under. They want a partner who will stand alongside them, take responsibility and help them make sustained progress.